Major League Eating may be the most questionable “sport” out there, but that doesn’t mean its “athletes” don’t get star treatment.

Joey Chestnut, the number one eater in the world, will go on a Pepto-Bismol-sponsored tour this month. He will face five challengers at each venue, who will win $100 and a year’s supply of Pepto-Bismol if they beat the reigning champ.

As stated by Nathan Fox, brand manager of the company, “Americans love to celebrate summer by getting together and enjoying food with friends, but sometimes the enjoyment of summer leads to eating just one too many.”

Fox is convinced that Chestnut can help Pepto-Bismol become the default brand of choice for those unfortunate enough to “eat just one too many.”

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