Samuel L. Jackson may be one of the most powerful people in the entertainment industry, so when he tells you to do something, you do it. When he tells you to jump you not only ask how high, but which direction.

So, Atlanta Falcons fans, when Samuel L. Jackson tells you to “Rise Up,” you subsequently “Rise Up,” because that’s what Falcons do, isn’t it? They rise up. Just watch the video, complimented by a synchronized choir.

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