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Old Spice has dropped Tony Stewart as a sponsor after eleven years, which means he’ll have to find a new sponsor for his No. 14 Chevy.

Via an official spokesman, the company said they are changing their market strategies. Stewart will still be co-sponsored by Office Depot.

Fortunately the Old Spice commercials featuring Terry Crews, currently the best thing on television, are still in full-effect. I don’t know whether to laugh or gape in awe.